Perceptions of Libraries, 2010

The recent Perceptions of Libraries, 2010 study found really interesting results:

"College students use and value libraries.  Nearly three-fourths of college students have a library card.  College students who have been assisted by a librarian are overwhelmingly (90%) satisfied with their experiences with librarians, and eight out of ten agree that librarians add value to their search process."
Teens are using "Social networking, mobile technologies, Wikipedia and ask-an-expert services. Teens lead all age groups in the use of ask-an-expert sites (62%) and Wikipedia (88%). They are the heaviest texters of any age group, a substitute for IM, which declined significantly from 2005."
"Young Americans hold library cards: 75% of teens and 68% of young adults. Two-thirds of young Americans consider themselves readers. Their top piece of advice for libraries: add or update the content."


The above is just a smattering of findings of this report.  Various ages are covered:  college students, teens and young adults, Generation X, boomers and seniors.
Fascinating reading for all concerned and connected to libraries.